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LEAF OnLine – Cracking the Code of Online Business in China – Ep. #4

LEAF OnLine – Cracking the Code of Online Business in China – Ep. #4

Why your brands and products need a Chinese name to penetrate the Chinese e-commerce market?

Sandrine Zerbib (Full Jet) and Bruno Grangier (Leaf) are discussing this topic with Vladimir Djurovic (Founder & CEO of Labbrand Group), a specialist of naming brands in Chinese.

Full Jet is an e-commerce agency based in China and in France.
Leaf is a corporate law firm based in China and in Europe.

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